Corporate Neutrality is a Myth: Why Your Brand Needs a Political Strategy

In the past, the corporate playbook was simple: keep your head down, maximize shareholder value, and stay out of politics. This ‘neutrality’ was viewed as the ultimate hedge—a way to avoid alienating any customer base. […]

Corporate Neutrality is a Myth: Why Businesses Must Embrace ‘Political Literacy’

For decades, the standard playbook for the corporate C-suite has been one of calculated neutrality. The prevailing wisdom dictated that businesses should stick to their knitting: maximize shareholder value, optimize supply chains, and steer clear […]

The End of Corporate Neutrality: Why Geopolitical Literacy is the New Executive Essential

For decades, the standard playbook for global enterprise was simple: keep your head down, maximize shareholder value, and stay out of politics. International relations were considered the domain of diplomats and statecraft, while business was […]