The substance metaphor treats abstract concepts as if they were physical substances that can be possessed, transferred, or manipulated. It…
A structural metaphor conceptualizes one idea as a structure, allowing us to reason about it using the properties of that…
An ontological metaphor conceptualizes abstract ideas as entities or substances. It allows us to talk about and understand things like…
An entity metaphor treats an abstract concept as if it were a physical object or entity. This allows us to…
The container metaphor posits that abstract concepts, thoughts, and emotions are contained within a mental space or 'container.' We use…