The substance metaphor treats abstract concepts as if they were physical substances that can be possessed, transferred, or manipulated. It…
A structural metaphor conceptualizes one idea as a structure, allowing us to reason about it using the properties of that…
Orientational metaphors structure abstract concepts in terms of physical orientation, like 'up' for good and 'down' for bad. This impacts…
An ontological metaphor conceptualizes abstract ideas as entities or substances. It allows us to talk about and understand things like…
An entity metaphor treats an abstract concept as if it were a physical object or entity. This allows us to…
Conventional metaphors are deeply ingrained linguistic and conceptual tools that shape our understanding of abstract ideas by mapping them onto…
The container metaphor posits that abstract concepts, thoughts, and emotions are contained within a mental space or 'container.' We use…