Conventional Metaphor

Understanding Conventional Metaphors

Conventional metaphors are fundamental to human cognition and communication. They are expressions where one concept is understood or experienced in terms of another, often unconsciously.

Key Concepts

These metaphors are not just figures of speech; they are systematic ways we structure thought. Key aspects include:

• Source Domain: The concept we draw from (e.g., ‘war’).
• Target Domain: The concept being understood (e.g., ‘argument’).
• Systematicity: The consistent mapping of elements from source to target.

Deep Dive: The ARGUMENT IS WAR Metaphor

A classic example is ARGUMENT IS WAR. This conventional metaphor influences how we talk and think about arguments:

• We attack weak points.
• We defend our positions.
• We win or lose arguments.
• Arguments can be battles.

This metaphor highlights the adversarial nature often associated with disagreements.

Applications in Language and Thought

Conventional metaphors permeate everyday language and thought. Consider:

• LOVE IS A JOURNEY: We talk about relationships reaching a crossroads or being on a long road together.
• TIME IS MONEY: We spend time, waste time, and save time.
• IDEAS ARE FOOD: We can digest information or find ideas half-baked.

Challenges and Misconceptions

A common misconception is that metaphors are merely decorative. However, conventional metaphors shape reality. They can also:

• Constrain understanding by emphasizing certain aspects while hiding others.
• Lead to unintended consequences if the source domain has negative connotations.

Frequently Asked Questions

Q: Are all metaphors conventional?

A: No, there are also novel metaphors, which are newly created and less understood.

Q: How do conventional metaphors affect our behavior?

A: They can influence our actions and decisions by framing situations in specific ways.